interior_eios长乐路

繁杂都市中的平静体验，关乎内心愉悦与自我呵护。身体护理品牌eios的首家线下门店位于上海长乐路，在原建筑流露的历史痕迹中，用金属与木质创造出新旧对话的独特空间。每一寸都回归简洁纯粹，在此与自我重新相遇，收获一段感官旅程。

A peaceful experience in a complicated city relates to inner pleasure and self-care. The first offline store of the body care brand eios is at Changle Road in Shanghai, creating a unique space of dialogue between the old and the new with metal and wood, amidst the historical rudiment of the original building. Every inch is a return to simplicity and purity, a place to reconnect with yourself and harvest a sensual journey.

eios上海首店长乐路

商业建筑

返回 - 空间

PART1 新旧对话

PART1 ODialogue between the old and the new

项目位于上海长乐路619号，门店上方仍保留着老式的门头，依稀能见到曾经的字迹。全新的空间与曾经的历史形成对话感。呼应着身体护理的焕新周期。

The project is located at 619 Changle Road in Shanghai, and the old-fashioned storefront is still preserved above the store, with faintly visible handwriting from the past. A new space creates a sense of dialogue with the past history. Echoing the rejuvenation cycle of body care.

▼店铺外立面，Facade © Kaji

▼从街道望向店铺内部，View of the store from street © Kaji

全然透明的外立面处理，模糊了内外的界限，呈现出平等、开放、舒适的视觉感受。室内的视野更为开阔、明亮，来往的行人成为流动的风景。

空间内古老的木质天花与砖柱自然流露，成为理性的设计中那一抹感性存在。因设计，历史在当下焕发新机，新旧交织的空间，静待故事发生。

The fully transparent facade treatment blurs the line between inside and outside, giving the impression of equality, openness and comfort. The interior has a wider and brighter view, and the passing pedestrians form a flowing landscape.

The antiquated wooden ceiling and brick columns in the space exude naturally, adding a touch of perceptual presence to the rational design. The design renews history in the present, and the old and new are intertwined in the space, waiting for the story to unfold.

▼店铺空间概览，Overall view of the store © Kaji

PART2 流动永续

PART2 Flowing eternally

空间动线开放而流动。3米长的中岛作为视觉中心，自然形成了洄游动线。顾客从进店后，根据直觉自如向左或向右游览，视野保持开阔的同时，空间体验上增加了趣味。

The routes in the space are open and flowing; the three-meter-long island serves as the visual center, forming migratory routes naturally. Customers can freely tour to the left or right according to their intuition from the moment they enter the store, keeping the view open while adding interest to the spatial experience.

▼展架分析图，shelving analysis diagram © hoii design

▼展示空间，Island display © Kaji

▼展示台，Island display © Kaji

收银窗洞呈现简洁几何形态，露出品牌标志性的黄色背景墙，成为空间中的亮眼存在，视觉上引导着顾客

付款的动线。

空间中的主材质则回归本色，保留金属材质本身纯粹简洁的表现力，金属表面随光线发生细微变化，为简洁的空间增添一些微妙动感。而木质的随机肌理，亦如肌肤一般真实。为空间增添自然的细节。自然的创造，永续而有趣。

The cashier desk window opening shows a simple geometric shape, revealing the brand’s symbolic yellow background wall, which brightly presents in the space and visually guides the customer’s payment routes.

The main material in the space returns to its original color, maintaining the metal’s pure and simple expressive force. The metal surface changes subtly with the light, adding some subtle dynamic feelings to the simple space. While the wood’s random texture is as real as skin, adding natural details to the space. Nature’s creation is agelong and fascinating.

▼收银台，Cashier © Kaji

▼收银台细节，Details of cashier © Kaji

PART3 柔性尺度

PART3 Flexible scale

设计上提取了品牌标志性的黄色皮尺元素，富有巧思地贯穿整体设计，从入门的吊灯电线到收银处的窗洞装饰，处处呼应着品牌口号“every inch of skin”。定制的家具设计使得尺度刚好，丰富精确的设计细节带来灵活的使用性。这正反映了品牌的精细化护理理念。

The brand’s symbolic yellow tape measure is used to be intelligently throughout the overall design, from the pendant wires at the entrance to the window opening decorated at the cashier desk, echoing the brand’s slogan “every inch of skin”. The customized furniture is designed to be just the right size, and the rich and precise design details allow for flexible usability. This reflects the brand’s concept of fine care.

▼中岛台，Island display © Kaji

中岛对面的墙面展架系统包容陈列与洗手台功能。视觉上延续金属材质，回归本质的功能。其中金属件设计，通过转动刻度盘调整层架角度，灵活适配不同需求。

The wall display rack system opposite the island serves as both a display and a wash basin. The visual continuation of the metal material is back to the essential function. To adapt to different needs, the metal pieces are designed to adjust the rack angle by turning the dial.

▼中岛台细节，Details of island display © Kaji

中岛上方悬挂的吊灯，柔和的圆形化解了空间硬朗的线条。如装饰品一般点缀空间。吊灯常规的电线则化身品牌标志性的皮尺。保障了功能性的同时彰显了品牌符号。

The ceiling light hanging over the island dissolves the hard lines of the space with the soft round shape, decorating the space like an ornament. The regular wires of the pendant light are transformed into the brand’s symbolic tape measure, guaranteeing functionality while highlighting the brand symbols.

▼体镜，The body mirrors © Kaji

▼体镜细节，Details of the body mirrors © Kaji

▼货架细节，Details of shelving display © Kaji

进门右边墙面挂有一组“体镜”，镜面不锈钢材质，因打磨而产生局部镜面，随机映照出身体某一部位。而弧形的块面亦平衡了空间的直角。整体金属的理性基调中，穿插木质与地毯材质，方与圆、刚与柔之间，一切都在微妙中达到平衡。构筑出柔性的尺度。

A set of “body mirrors” are hung on the wall to the right of the entrance, they are made of stainless steel and are sanded to produce a partial mirror surface, randomly reflecting a part of the body. The curved block also balances the right angle of the space. The overall rational tone of metal is interspersed with wood and carpet materials, between square and round, hardness and softness; everything is balanced subtly, constructing a flexible scale.

▼平面图，floor plan © 何以设计

项目名称：eios上海首店-新旧对话的身体护理品牌门店 / 理性与平衡

项目类型：室内设计

设计方：何以设计/hoii design

公司网站：www.hoiidesign.com

联系邮箱：zhouyizhe@hoiidesign.com

项目设计：2022年9月

完成年份：2023年1月

设计团队：朱耀文，周轶哲，沈一帆

项目地址：上海市长乐路619号

建筑面积：50㎡

摄影版权：Kaji

合作方：施工方：上海珅辰建筑装饰工程有限公司,灯具供应商：上海永静合电子科技有限公司

客户：eios

材料：定制不锈钢，木饰面，地毯，烤漆板，定制不锈钢标尺

品牌：eios

Project name: eios store-Dialogue between the Old and the New / Rationality and Balance

Project type:interior design

Design:hoii design

Website:www.hoiidesign.com

Contact e-mail:zhouyizhe@hoiidesign.com

Design year:september 2022

Completion Year:january 2023

Leader designer & Team: Yaowen Zhu, Yizhe Zhou, Yifan Shen

Project location:619 Changle Road, Shanghai

Gross built area: 50㎡

Photo credit: Kaji

Partner: construction:shanghai shenchen construction Co,.Ltd, lighting supplier: shanghai yongjing technology Co,.Ltd

Clients: eios

Materials: customized stainless steel, washed stone, black floor tile

Brands: eios